We're looking for a growth marketing lead who treats the funnel like a system to be tested, not a fixed pipeline. You'll run experiments across acquisition channels, own the metrics that matter, and know when to kill an underperforming campaign versus when to double down. Comfortable with both strategy and getting hands-on in ad platforms, since we're still small enough that the growth lead sometimes builds the campaign themselves.
What you'll do
- Design and run growth experiments across paid, organic, and lifecycle channels
- Own acquisition funnel metrics and identify the biggest leverage points
- Manage paid campaigns across Google Ads, Meta, and LinkedIn
- Partner with product on onboarding flows and activation experiments
- Build dashboards to track CAC, LTV, and channel-level performance
- Prioritize a testing roadmap based on expected impact and effort
What we're looking for
- 5+ years in growth or performance marketing roles
- Hands-on experience running paid acquisition campaigns at scale
- Strong analytical skills including comfort with SQL and experimentation
- Track record of improving conversion or activation metrics measurably
- Experience with lifecycle and retention marketing tactics
- Comfortable moving fast and killing ideas that aren't working
Nice to have
- Experience with tools like Mixpanel or Amplitude
- Background in a product-led growth (PLG) company
- Familiarity with marketing automation platforms
About Lumenary
About Lumenary: We make Studio, the design platform trusted by thousands of product teams to turn ideas into interfaces without breaking their workflow. Headquartered in San Francisco, we're a remote-friendly crew of designers, engineers, and support specialists who believe good tools should disappear into the work.
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